Just so you don't get gazzumped by other people stealing your thunder a few days before a new release, why don't don't you do a 'press release' a week before hand.
That way you will get to announce new models before anyone else beats you to it. And it won't make a blind bit of differance about 'commercial sensitivites' with in a week of general release, will it ? After all, the models are already due for the market.
Lindsay (NZ )