This is a brand-new product. Bachmann's Thomas & Friends™ Track PlayTape® lets little 3+ engineers instantly create their own railroad play area for their kid-powered, nonelectric toy trains. A full 50 feet of 2" wide track can be torn to any length to create track layouts matching a child's imagination. The perfect gift for our younger Thomas fans.
http://shop.bachmanntrains.com/index.php?main_page=product_info&cPath=258_970&products_id=5897
This is a good idea, but why is Bachmann making this? Surely Take N' Play or Wooden Railway is more suited to this type of product?
Perhaps it's a technique they're using to help get children into the hobby?